20111107_mtv

Ah, the morning after MTV in Belfast. So are these props local or imported by the artists’ crews, which we saw in abundance during our Monday morning coffee meeting?

I viewed the highlights of the MTV European Music Awards (EMA) on Euronews this morning. Looks like it was a good show. A little surprised Katy Perry won Best Live Act for 2011, considering how much effort Lady Gaga puts into her shows, but what the hell do I know about any of this?

Madame Oui commented that one of her friends said they felt old because they didn’t know many of the nominated artists. I confess I only became more aware of the phenomenon of Katy Perry thanks to my 9-year-old niece (thought I don’t think she should be listening to the track, “I Want To See Your Peacock”).

Perhaps the cynics in use will ponder whether Belfast City Council (and Northern Irish Tourism Board and Tourism Ireland) was right to contribute ratepayers’ money towards a global pop machine. But for me, the fact that however many millions (I suspect less than the stated 600m) would have heard the word “Belfast” mentioned during the whole successful spectacle is a type of PR that only a commercial media behemoth such as MTV can provide.

Here’s hoping Belfast can keep attracting big, global events and attention.