Wang Care

In response to the Schumpeter column in The Economist (15 January 2011), which talking about the difficulty in this day of age for corporations to change their logo and brand identity, Patrick Ellen from Phuket, Thailand said:

I remember when the now defunct Want computers came up with the idea of branding its maintenance and support service as “Wang Care”. The British board members had to explain to their American counterparts the delightful danger of using that name in Britain.

For you Yanks, the word is “wanker” and more or less means “jerk off”.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s